Fossil.com

Fossil - The American Classic

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Fossil.com online store - buy fossil watches, handbags, purses, jeans, shirts, clothing, sunglasses, wallets

Fossil.com gives you more reasons than ever to shop around the clock. Fossil offers one of the largest selection of fashion forward watches, sunglasses, leather goods, and now jeans-wear online.

Fossil was founded in 1984 at a time when watches were created for function rather than fashion. The company sought to fill this void in the market and began designing watches to act as a fashion accessory. Fossil incorporated a fifties Americana design into the brand image in an attempt to target value driven consumers. The concept paid off and Fossil quickly emerged as the leader of a growing industry. Today Fossil produces over three hundred different styles of watches in a line which continually changes. Fossil's renowned designers constantly study emerging fashion trends to bring consumers the most unique and innovative products, like the new Philippe Starck digital watches . After augmenting the watch selection choice for consumers, Fossil expanded its selection to other fashionable accessory items. Fossil introduced small leather goods in 1992 for men and women. Wallets, belts, key chains and backpacks helped Fossil establish its expertise in leather goods.